Nadine Asyoy is a fine jewellery brand established in January 2017, based in London and specialising in timeless yet unusual designs for the elegant modern-day woman. Inspired by the beauty of nature, various forms of art and precious stones, our jewels aim to create a synthesis between tradition and intrigue, ultimately embodying an exquisite and timeless aesthetic.
A successful first year of coverage in Tatler, Vogue and Harpers Bazaar culminated in the IJL Editors Choice 2017 Show Stopper award, as well as UK New Designer of the Year Award 2018. The brand continues to grow globally in notoriety and success across Europe, Russia, the US and the Middle East. Nadine’s core collections include the iconic Tsarina, modern Elle et Lui, elegant Mille et Une Feuilles and the brand new Jade-centric, Celeste.
Fine jeweller and trained gemmologist, Nadine Aysoy has made a formidable impression since launching her eponymous brand in London 2017. Born into a family of diamantaires in Antwerp, Belgium, her fine jewellery effortlessly blends traditional concepts of luxury with contemporary extravagance and nuanced design details. Inspired by her grandfather, P.N.Ferstenberg honoured by the Belgian government with the title of “ Dean of the Diamond Industry”, Nadine persistently strives for excellence. Nadine was surrounded by the sparkle of gemstones since she was a child however, a move to Switzerland as a young child, saw her emerged in a country famous for its excellent banking system. She graduated from business school and embarked on a long career, across the globe, as an investment banker. Nadine's passion for jewellery never faded though, frequently giving ’new life’ to her own pieces and reworking the designs of others’ until she eventually returned to school to study gemmology. She met with high-end jewellery maestros, absorbing their expert craftsmanship and attention to detail to complement her artistic flair. Two years ago she launched the Nadine Aysoy brand aiming to create wearable, playful luxury jewellery for the modern woman and continues to handpick each gemstone for her jewellery for her thoughtfully manufactured designs.
Nadine Aysoy jewellery is wearable, transformable and playful, with a balance of entry-level and statement high jewellery pieces that can be worn in myriad ways. Her signature aesthetic and meticulous attention-to-detail has made the brand one-to-watch in key markets across the globe. For Nadine herself, each piece of jewellery she designs is an intricate reflection of her personality and lifelong passion for fine jewellery and is meant for every woman, who wears and understands fine jewellery but is looking for something more unique. As well as securing high-profile stockists in the UK and Europe, the brand has collaborated with New York-based distributors to tackle the US market and influencers in Beirut to break into the Middle East. At this 2017’s International Jewellery London (IJL) trade show, Nadine Aysoy was named the winner of the IJL Editors’ Choice Award in the Show Stopper category. The brand has also gone on to be named UK Retail Jeweller “Best New Designer” of the Year 2018 and is a Member of the National Association of Jewellers. Similarly, the brand has made its mark with consumer media, including features in Harper’s Bazaar, Vogue, Tatler andFinancial Times’ How to Spend It magazine.